Bill Darnell (Cox BBA ’98) has a talent for start-up ventures.  While still in college, he founded Zoobee Inc., a manufacturer of watches featuring photographs by world renowned nature and animal photographer, Art Wolfe, that were stocked in virtually every zoo in the United States, Disney's Animal Kingdom and the Endangered Species retail chain. Bill was featured in Entrepreneur magazine in 1999 as a “Rising Star” and again in 2001 for his successful and unique marketing techniques.  Following the company’s triumphant launch, Zoobee began manufacturing and distributing watches designed to teach children how to tell time. Zoobee trademarked “Time Teaching Watches by Zoobee” and sold the watches at more than 30,000 toy stores, gift shops, and school supply stores across America, as well as online through Amazon.com.